Greeting a comfortable life

In midsummer, major home stores, even department stores and supermarkets have emerged a beautiful landscape - leisure, fashion, bright outdoor furniture. These outdoor furniture display locations are outstanding. As one of the focuses of seasonal sales, they have attracted the attention of many customers and led to an upsurge of household consumption in the summer.

With the consumption upgrade of the furniture market and the growth of consumer leisure demand, outdoor furniture is playing an increasingly important role in the leisure life. The style, design, materials and types of products have all been significantly improved. A huge outdoor furniture market is developing. form.

Mall set up outdoor leisure area

The consumer's outdoor leisure demand is one of the areas where demand has grown rapidly in recent years. This has long been a concern for smart businesses. As soon as summer comes, many furniture stores have launched outdoor furniture sales advertisements and used outdoor furniture as their current main push. The sales focus, even department stores and large supermarkets, has also launched a special outdoor furniture sales venue. The reporter saw in Beijing Xingye Square that this general shopping mall, which does not sell furniture, specifically opened an outdoor recreation area and furnished outdoor furniture such as outdoor furniture, camping tents and barbecue stoves. This area became the most popular in the entire store. One of the places, many consumers are around, from time to time looking through the price tag, to experience the feeling of sitting in an outdoor folding chair, a kind of thought and impulse to think of outdoor camping and writing written on his face.

Sales staff told reporters that this outdoor recreation area was established not long ago. In order to meet the outdoor leisure needs of customers, outdoor folding seats, tents, portable awnings, etc. are displayed in concentrated sales to attract and stimulate customers' desire to purchase. The outdoor recreation area has been very effective since its establishment and is the busiest place for the company.

Outdoor leisure leads a new lifestyle, outdoor furniture market is hot

In Auchan, a supermarket in the Fourth Ring Road, southwest of Beijing, salesmen selling outdoor supplies are also busy. They are surrounded by customers with many consultation questions, and they are indifferent. The reporter saw here that the variety of outdoor products is more abundant. Not only are various models of outdoor portable chairs and stools, sets of outdoor folding dinettes, hammocks, moisture-proof mats, and even field lights and portable inflatable quilts. In general, outdoor furniture is the main product for outdoor leisure, with the largest number of specifications and types. The reporter waited for a long time before he spoke to the salesman but immediately was called away by another customer. Because many customers are very interested in lightweight folding dining tables and chairs, but do not know how to open, close, so that salespersons have to explain over and over again.

This reporter learned that, in addition to the main sales of outdoor furniture, outdoor furniture sales, many department stores and supermarkets to join the ranks of outdoor furniture sales, in addition to the summer is the peak sales of outdoor furniture, we all want to share a share, an important reason is that outdoor furniture It is closely linked with the consumption of many other outdoor products. Many shopping malls and supermarkets have a lot of sales of outdoor products. Therefore, outdoor furniture has also been added to provide one-stop shopping services for consumers and become an important addition to home stores. Outdoor furniture sales channels.

Outdoor leisure becomes a way of life

According to the reporter, outdoor furniture mainly includes four major types of products: urban public outdoor furniture, courtyard outdoor leisure furniture, commercial outdoor furniture, and portable outdoor furniture. The outdoor furniture consumption boom is inseparable from the current outdoor leisure trend. Leisure time for outdoor camping, barbecue, or drinking tea with friends outdoors, chatting, enjoy outdoor leisure life, has become more and more urban people's way of life, the longing for pastoral life, but also become a city of people living a fashion . In addition, in recent years, real estate developers have been highlighting urban architecture or using terraces and gardens. The top floor and the first floor are packaged into naturalistic or leisurely styles or introduced into balconies and home gardens, making the courtyard more and more people's lives. Home dreams, which also contributed to the huge demand for outdoor furniture.

The huge market demand for outdoor furniture has also made many furniture merchants see business opportunities. In many furniture stores, outdoor furniture brands have mushroomed. Many home stores and building materials markets have entered the business of franchising outdoor furniture. According to the reporter's understanding, compared with indoor furniture, the most prominent feature of outdoor leisure furniture is the use of materials and the internal structure, but also consider the erosion of furniture such as changes in temperature, climate and humidity. Therefore, for outdoor furniture, the selection of materials should fully consider its outdoor tolerance. According to industry insiders, outdoor furniture as a type of casual furniture has many types and styles. For different outdoor spaces and styles, with suitable outdoor furniture, the personalization of household leisure life can be more prominent. When choosing outdoor furniture, it is important to consider the price and function, and consider whether the material is suitable for the surrounding environment and whether the type and style are in harmony with the decoration style. Outdoor furniture is generally placed outdoors, so be sure to stand up to wind and rain, in addition to looking at the appearance, to pay more attention to the material when purchasing.

Total global demand is 28.17 billion US dollars

The consumption boom of outdoor furniture can also be seen from the furniture exhibition. According to the reporter’s understanding, the China (Guangzhou) Fair began to set up an outdoor furniture exhibition area in 2009. The number and scale of exhibitors have steadily increased in the past seven years. The exhibition reached 250 in 2016. Home, the scale reached 60,000 square meters, reached a new high in history.

The popularity of outdoor furniture in developed countries in Europe and America is relatively high, and its market demand accounts for nearly 60% of the world's total. This has resulted in a stable market scale and a high level of industry maturity. According to a survey report on the market research and development trends of China's outdoor furniture industry, outdoor furniture, although a branch of the furniture industry, has great market potential. In 2015, the global market demand for outdoor leisure furniture and supplies reached 28.17 billion U.S. dollars, of which 30% were in China.

At present, people are not only satisfying a single residential function, but also include a desire to return to nature and enjoy a leisure life. This also makes ordinary consumers' demand for outdoor furniture more and more, thus stimulating the consumption of outdoor furniture. . In addition, the popularity of the Internet has brought a strong impact on traditional consumer attitudes. At the same time, new consumption concepts, new consumption patterns, new cultures, and lives will all appear one by one, all of which will bring tremendous benefits to the outdoor furniture industry. Development Opportunities. With more and more consumers pursuing high-quality leisure life, after 80, 90, or even 00, will become the main force of outdoor furniture consumption. The rise of the holiday industry, the indoorization of outdoor furniture, and the leisure life of Chinese people will be the three major business opportunities for the outdoor furniture market in China. In the next 2-3 years, outdoor furniture will enter the era of mass consumption, and outdoor furniture will develop in the direction of intense color, multi-function combination, and light-weight shape.